Creating persona

Reach more customers by deep understanding
and proper visualization

A persona is a description of a specific fictional person who represents a group of people, such as customers, prospects or employees. They help you understand customers, build specific solutions and respond to what they expect from your organization.

Download our template to create persona »

The three stages of creating a persona


Collect relevant information about your customer

Customer research is indispensable when creating persona. Collect facts, observations, interpretations and analyses about your customers.


Identify relevant behavioral patterns

Analyze all your customer information and try to identify emerging patterns. This can be done alone or in a group, like a co-creation workshop.


Create your persona

Build your persona based on your research. You’ll find out what keeps customers awake at night, what they want and what kind of jobs they want to get done.

Step by step

This is our practical five-step plan to start creating persona:

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