Collect relevant information about your customer
Customer research is indispensable when creating persona. Collect facts, observations, interpretations and analyses about your customers.
A persona is a description of a specific fictional person who represents a group of people, such as customers, prospects or employees. They help you understand customers, build specific solutions and respond to what they expect from your organization.
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Customer research is indispensable when creating persona. Collect facts, observations, interpretations and analyses about your customers.
Analyze all your customer information and try to identify emerging patterns. This can be done alone or in a group, like a co-creation workshop.
Build your persona based on your research. You’ll find out what keeps customers awake at night, what they want and what kind of jobs they want to get done.
Invite colleagues from different departments together to build the persona. Make sure to bring enough sticky notes and pens, and bring your research data of course. You can also bring our persona templates with you.
Let each group of colleagues build around 5 persona, representing their most common customers and based on the available research.
Present the created persona and take the time to discuss them thoroughly. Merge different persona if you can see that they describe the same group of customers.
Go beyond the most obvious things and ask your colleagues to properly document all their findings. Enrich the persona with facts from your research, observations, typical quotes, videos, and so on.
Creating persona is not a goal, but a starting point. Keep your persona up-to-date by continuously going back to your research and translating it into new insights for your persona.
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