Customer Strategy Sprint

A CUSTOMER STRATEGY THAT HELPS YOUR ORGANIZATION GROW

Thanks to digitization, your customers are changing quickly. So it’s time to set up a strategy that helps you stay ahead of your competitors. However, you need a strategy that delivers value for your organization and your customer.

To a fully executable customer strategy in days

goCX supports you in defining and rolling out a customer strategy that accelerates innovation and growth. Based on our experience, we have developed a Customer Strategy Sprint, which takes you from the intention to become more customer-centric to a fully executable strategy in just a few days.

I view the practical three-step plan »

YOUR CUSTOMER STRATEGY BLUEPRINT

A relevant customer promise

We help you get off the beaten track by translating your aspirations into a powerful customer promise. With a structured approach you obtain a framework with which allow you to convert insights into innovation and growth.

An action-oriented customer plan

It is essential to turn your intentions into actions. You do that with an action-oriented roadmap that helps you understand customers and deliver value for customers and organizations. This practical customer plan is your blueprint for a customer-oriented organization.

A supportive customer culture

We help you determine the maturity of your customer culture and we establish the challenges and opportunities that will help you define and build a brand-worthy customer experience.

THREE STEPS TO A FULLY PERFORMANCE STRATEGY

The traditional way of planning and rolling out strategies no longer works. We believe that developing a customer strategy is an iterative process of increasing insight. We help you determine your customer strategy with our sprint method, with which you can decide and execute faster.

STEP 1: UNDERSTAND

STEP 2: DESIGN

STEP 3: SCALE

STEP 1: UNDERSTAND

In a full-day workshop we real work done: we discover the possibilities of your organization and inject a healthy portion of inspiration. At the end of the day you have a clear and customer-oriented mission and you can already see the outline of your customer strategy.

Results:

An aligned customer promise
The outline of your customer strategy
Insight into the drivers for change
A list of current initiatives
Insight into organizational challenges

STEP 2: DESIGN

In a second full-day workshop we build your blueprint for customer focus and we convert intentions into concrete actions. We further elaborate the innovation process so that you can continuously translate insights into improvements and we determine how you will manage customer focus.

Results:

An organizational and management structure
Essential elements to make customer centricity sustainable
An action-oriented Voice of the Customer model
Your innovation process to continuously turn insights into action
A list of possible initiatives

STEP 3: SCALE

We help you develop a pitch document so that you can generate senior buy-in (board level). We then help you with the rollout of your approved action plan.

Results:

An inspiring business case for customer centricity
Senior buy-in for customer experience management
An approved action plan
A sketch-to-scale process to go from prototype to rollout
Assistance with the first steps

I AM INTERESTED IN A CUSTOMER STRATEGY SPRINT

Do you want to quickly gain ground on your customer centricity effort and get a fully executable strategy in a few days? Fill in the contact form for more info.