STEP 2: DESIGN
In a second full-day workshop we build your blueprint for customer focus and we convert intentions into concrete actions. We further elaborate the innovation process so that you can continuously translate insights into improvements and we determine how you will manage customer focus.
- An organizational and management structure
- Essential elements to make customer centricity sustainable
- An action-oriented Voice of the Customer model
- Your innovation process to continuously turn insights into action
- A list of possible initiatives